Content Marketing Manager Crypto
Alpaca is a brokerage infrastructure company providing developer APIs for stocks, options, fixed income, and crypto trading, plus tokenization infrastructure for TradFi–DeFi markets.
Maintainer signals as of 9/2/2026
Funding history
Investors
About Alpaca
Alpaca provides API-first brokerage infrastructure for fintechs, institutions, algorithmic traders, and developers. Its offerings include Broker API, Trading API, market data, self-clearing brokerage services, crypto services, and the Instant Tokenization Network for in-kind minting and redemption of tokenized assets.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will own content strategy and product storytelling for crypto and tokenization offerings. You will create educational and launch content, develop audience-specific messaging, partner with product and compliance stakeholders, and improve content discovery and adoption.
Requirements
- 5+ years of content marketing, content strategy, editorial, or related experience with meaningful crypto, Web3, or digital-assets experience
- Deep familiarity with crypto market structure, tokenization, and institutional crypto workflows
- Strong writing and editing skills
- Experience creating go-to-market content for launches, partner announcements, or B2B fintech or crypto products
- Ability to work cross-functionally with product, compliance, and marketing stakeholders
- Strong judgment on audience, tone, and message clarity in regulated financial content
Responsibilities
- Own content strategy for crypto and tokenization products across B2B and B2C channels
- Write and edit launch posts, explainers, blogs, newsletters, and thought-leadership content
- Develop messaging for issuers, market makers, exchanges, and institutional partners
- Maintain a content playbook for approved language and positioning
- Turn technical product updates into externally ready content and GTM briefs
- Collaborate with product, compliance, design, and marketing stakeholders
- Identify content opportunities from product priorities, launches, and growth goals
- Improve discoverability and adoption through SEO, content refreshes, and distribution
Benefits
- Stock options
- Health benefits
- One-time USD 500 home-office setup
- USD 150 monthly stipend via a Brex Card