Copywriter

Skills

About the Role

You will create accurate, well-sourced long-form articles, product descriptions, and other content covering crypto, finance, and investments. You will manage the content calendar, use performance data to prioritize updates, integrate appropriate calls to action, and distribute content beyond organic search. You will optimize assets for search engines and AI assistants, develop responsible AI-assisted production processes, prepare visual briefs, maintain editorial guidelines, review contributors’ work, and coordinate keyword and entity targeting with SEO specialists.

Requirements

• Have 2–5 years of experience producing different types of content across multiple channels and platforms
• Demonstrate experience writing formats ranging from short social media posts to long, data-heavy research
• Possess excellent written English at C1 level or above
• Have experience using AI for copywriting and applying sound editorial judgment
• Understand SEO fundamentals, including keyword intent and on-page optimization
• Understand responsible publishing principles, including accuracy, sourcing, and transparency
• Understand the additional care required for financial and crypto content
• Be comfortable using traffic, engagement, and conversion data to inform editorial decisions
• Provide a portfolio or writing samples covering multiple formats and topics
• Prior experience writing about crypto, blockchain, or fintech is preferred
• Experience with GEO or AEO is preferred
• Experience managing or editing writers or freelancers is preferred
• Multilingual content or localization experience is preferred
• Hands-on experience with an AI writing or research stack is preferred

Responsibilities

• Write accurate, well-sourced long-form content about crypto, finance, and investments
• Write product descriptions for store listings and market data aggregators
• Ensure financial claims are accurate and compliant
• Collaborate with compliance and legal stakeholders when needed
• Create briefs for infographics, illustrations, and other visual content
• Develop and improve processes for AI-assisted content production
• Maintain human editorial review to catch inaccuracies, hallucinations, and unnatural copy
• Generate ideas for repurposing content across channels and platforms
• Own the content calendar
• Develop recurring procedures for pruning and updating content based on performance
• Analyze content performance data to prioritize new content, updates, expansions, and retirements
• Integrate product calls to action naturally into complex subject matter
• Distribute published content beyond organic search
• Optimize content for search engines and AI assistants
• Maintain and evolve editorial voice and content guidelines
• Review work from freelancers, translators, and other writers for tone, quality, and consistency
• Partner with an SEO specialist on keyword and entity targeting

Benefits

• Remote or hybrid work with flexible hours
• Up to 20 vacation days per year
• Eight company holidays per year
• Five personal days per year
• Structured performance reviews and team awards
• International retreats, including access to company apartments in Cyprus