Business Marketing Lead
Skills
About the Role
You will work alongside business development to execute marketing priorities, build relationships with external stakeholders, and propose and run go-to-market activations from concept to execution. You will manage co-branded campaigns, shared announcements, and in-person activations while acting as the primary marketing contact for partners. You will own the institutional newsletter, evergreen website resources, sales materials, and positioning documents that support BD. You will measure outcomes, track which co-marketing programs drive results, and optimize based on signal. You will manage asynchronous workstreams across time zones, maintain clear written communication, and deliver on timelines with minimal supervision.
Requirements
- 5+ years in B2B growth marketing, product marketing, or ecosystem marketing
- Experience running co-marketing programs with external stakeholders
- Ability to translate complex technical products into narratives for business and institutional audiences
- Empirically minded with experience defining success metrics and measuring outcomes
- Fluent in AI tools with strong prompting skills
- Experience building leverage through tools, automation, and systems
- High agency and ability to work with minimal supervision
- Familiarity with the crypto and broader tech landscape; deep crypto-native experience is a plus
- Comfort operating in technical contexts with sophisticated counterparties
Responsibilities
- Drive business marketing execution across BD's highest-priority deals
- Maintain a live pipeline view and build marketing plans
- Identify co-marketing opportunities proactively
- Lead go-to-market activations with external partners
- Manage co-branded campaigns, shared announcements, and in-person activations
- Serve as the primary point of contact for external stakeholders
- Build content infrastructure to support BD
- Own the institutional newsletter, evergreen website resources, sales materials, and positioning documents
- Measure outcomes, track program performance, and optimize based on results
- Manage asynchronous workstreams and maintain clear written communication