Brand Success Manager
TYB is a community-driven rewards and loyalty platform that connects fans with brands through challenges, feedback, exclusive access, collectibles, and rewards. It serves consumer brands, particularly Shopify-based DTC brands, by helping them engage communities, increase customer loyalty and lifetime value, and track community-driven sales and data.
Funding history
Investors
Projects
About TYB
TYB operates a platform where fans discover brands, participate in challenges and community experiences, share feedback and product content, earn coins, and receive rewards such as discounts, collectibles, exclusive access, and product drops. For brands, TYB provides community engagement, loyalty and rewards automation, CRM integrations, Shopify integration, customer insights, user-generated content, and tools to increase repeat purchases and lifetime value. Its clients include beauty, health and wellness, retail, and CPG brands.
Skills
About the Role
You will manage brand accounts as a growth partner, developing community and campaign strategies, analyzing results, and driving product adoption and revenue expansion. You will create performance reviews, advise on platform and loyalty strategy, manage executive relationships, resolve escalations, and turn customer needs into product feedback. You will also create reusable customer-success tools and improve onboarding and renewal workflows.
Requirements
- 3–6 years of experience in customer success, account management, or client strategy
- Experience at a fast-growing SaaS company
- Experience with consumer brands in e-commerce, marketing, or loyalty technology
- Client-service experience
- Ability to drive adoption, retention, and revenue expansion across multi-stakeholder organizations
- Verbal and written communication skills with executive presence
- Experience collaborating with sales, product, and marketing
- Data analysis and strategic decision-making
Responsibilities
- Develop brand growth and campaign strategies
- Lead planning sessions for launches, loyalty migrations, and seasonal marketing
- Design platform plans aligned with customer segments and brand goals
- Adjust loyalty architectures and reward economics
- Analyze platform, engagement, and redemption data
- Create QBRs and performance recaps
- Test engagement, sales, and redemption tactics
- Manage executive stakeholder relationships
- Present performance reviews and strategic recaps
- Coordinate support to resolve customer issues
- Advise customers on platform and loyalty strategy
- Provide structured product feedback
- Create reusable customer-success toolkits
- Improve enterprise onboarding and renewal workflows
