B2B Marketing Manager

Skills

About the Role

You will lead and execute the UAE field marketing programme for the Direct Sales business. You will plan integrated B2B and account-based campaigns, manage events and market activations, partner with Business Development, and measure performance to improve demand generation and pipeline contribution.

Requirements

• 5 or more years of B2B marketing experience.
• Hands-on experience in field marketing, campaign management, events, and account-based marketing.
• UAE or wider GCC market experience.
• Understanding of the local business environment and regional market dynamics.
• Experience in fintech, payments, financial services, or a related technology environment.
• Experience delivering B2B campaigns, events, and activations for demand generation and pipeline development.
• Experience partnering with Business Development on account targeting, sales enablement, and pipeline-focused marketing.
• Stakeholder management, project management, and communication skills.

Responsibilities

• Own and execute the UAE field marketing programme.
• Plan and deliver integrated B2B and account-based marketing campaigns.
• Own events and activation programmes.
• Partner with Business Development on account targeting, sales enablement, and pipeline progression.
• Identify and activate opportunities across industry bodies, business communities, free zones, and strategic platforms.
• Collaborate with central Marketing teams on locally relevant activity.
• Manage agencies, vendors, budgets, timelines, and external partners.
• Measure marketing performance and pipeline contribution.
• Build a scalable field marketing playbook for the UAE and wider MEA region.