Senior PR Analyst Press
Brazilian digital-asset investment platform and cryptocurrency exchange offering trading, tokenized/digital investment products, custody-related services, and institutional solutions.
Projects
About Mercado Bitcoin
Mercado Bitcoin states that it was founded in 2013 as Brazil’s first cryptocurrency brokerage and now provides regulated services and technological infrastructure for virtual assets, including cryptocurrency trading and digital fixed- and variable-income products.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will serve as the PR focal point, manage the press agency, guide spokesperson communications and social channels, develop institutional and demand-generation stories, deliver releases and PR activations, analyze media results, and coordinate events, editorial calendars, agencies, and partners.
Requirements
- Experience in press relations and media relations
- Experience managing a communications or PR agency
- Copywriting and audience-specific communication
- Media analytics and business insight generation
- Relationships with journalists and media outlets
- PR stunt and brand-activation experience
- Spokesperson support or training
- Media monitoring and clipping tools
Responsibilities
- Lead institutional communication and media-relations decisions
- Manage the press agency, priorities, quality, and deadlines
- Manage spokesperson social-media communications
- Develop institutional, demand-generation, and market stories
- Execute PR stunt and brand-activation campaigns
- Write and distribute press releases and media content
- Analyze clipping, media metrics, and KPIs
- Coordinate events, special actions, and editorial calendars
