Senior Copywriter
Unified global business banking and payments platform for businesses operating across borders.
Projects
About Sokin
Sokin provides global business accounts, multi-currency wallets, FX, payouts, treasury tools, payment acceptance, payment links, and financial APIs. It also offers live USDT and USDC stablecoin send, receive, and conversion capabilities alongside fiat payment rails.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will create and manage short-form and long-form product marketing content across websites, sales materials, campaigns, and customer communications. You will translate complex financial and technical concepts into clear messaging, develop product narratives, maintain brand consistency, and work with product, engineering, sales, partnerships, growth, and design stakeholders.
Requirements
- Bachelor’s degree in Marketing, Communications, Journalism, Finance, or a related field.
- 6+ years of product and marketing content writing experience in B2B fintech.
- Experience creating short-form and long-form content for websites, product launches, campaigns, and sales enablement.
- Understanding of financial products, payments, APIs, compliance, and digital platforms.
- Experience with WordPress, Webflow, and Figma.
- Familiarity with SEO and content performance tools, including Google Analytics, Search Console, Ahrefs, and SEMrush.
- Writing, editing, and proofreading skills.
- Project management and stakeholder communication skills.
- Experience in product and go-to-market environments.
- Right to work in the jurisdiction where you seek to work.
Responsibilities
- Translate fintech concepts into clear, compelling, and accurate messaging.
- Develop product narratives that communicate value, differentiation, and outcomes.
- Write copy for product launches, website sections, landing pages, social channels, advertisements, banners, and in-app messaging.
- Adapt content for founders, finance leaders, operators, and developers.
- Create product pages, feature deep dives, whitepapers, reports, explainers, case studies, customer success stories, sales enablement assets, and pitch narratives.
- Balance technical accuracy with readability and persuasion.
- Partner with product, engineering, sales, partnerships, growth, brand, regional marketing, social media, and design stakeholders.
- Support go-to-market motions with messaging frameworks, positioning documents, and campaign narratives.
- Maintain a consistent brand voice across formats and channels.
- Build modular messaging across regions, products, and use cases.
- Refine messaging using market feedback and performance.