Associate Manager - Marketing
Liminal provides institutional digital-asset custody and wallet infrastructure. Its platform offers MPC and multisig wallets, custody, staking, compliance, transaction governance, automation, and APIs for banks, exchanges, fintechs, and other digital-asset businesses.
Funding history
About Liminal
Liminal is an institutional crypto custody and wallet infrastructure company. It provides Wallet-as-a-Service, managed and self-custody solutions, MPC and multisig wallet technology, cold custody, institutional staking, HSM Vault, transaction screening, compliance integrations, policy-based governance, automation, and REST APIs through Liminal Express. Its clients include exchanges, OTC and brokerage firms, Web3 platforms, hedge funds, family offices, market makers, private equity and venture capital firms, banks, and other enterprises building on digital assets.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
Build and execute marketing programs that generate qualified pipeline for Liminal Prime across content, events, partnerships, webinars, SEO, paid campaigns, and account-based marketing. Work with leadership, sales, product marketing, and external partners to generate awareness, meetings, opportunities, and revenue.
Requirements
- 4 to 8 years of experience in Demand Generation, Growth Marketing, or B2B Marketing.
- Experience in SaaS, fintech, payments, Web3, or digital assets is required.
- Proven track record of generating enterprise pipeline.
- Experience with long sales cycles and multiple decision makers.
- Strong understanding of B2B demand generation and ABM.
- Excellent campaign planning and execution skills.
- Strong analytical mindset.
- Experience with CRM and marketing automation platforms.
- Ability to collaborate with sales, product, and leadership teams.
- Experience marketing OTC, payments, treasury, liquidity, FX, digital assets, or financial infrastructure products preferred.
- Familiarity with institutional crypto markets preferred.
- Understanding of cross-border payments and stablecoin infrastructure preferred.
Responsibilities
- Own marketing-sourced and marketing-influenced pipeline targets.
- Build campaigns that generate qualified opportunities from target accounts.
- Create quarterly demand generation plans aligned with business goals.
- Work with sales to improve lead quality and conversion rates.
- Build account-based marketing programs for priority accounts and regions.
- Identify and engage decision makers across exchanges, fintechs, payment providers, liquidity providers, and institutional clients.
- Develop targeted campaigns for UAE, India, Taiwan, Southeast Asia, and MENA.
- Create reports, case studies, customer stories, webinars, industry insights, and sales enablement assets with Product Marketing.
- Build content journeys and lead nurturing programs.
- Manage SEO, paid campaigns, retargeting, and landing page optimization.
- Track campaign performance and report on MQLs, SQLs, opportunities, and pipeline.
- Continuously optimize campaigns based on data.
