Vice President Industry Marketing Specialist
DBS Bank Ltd is a Singapore-based bank providing personal, SME, corporate, institutional, wealth management, financial markets, and digital banking services. Its clients include consumers, small and medium-sized businesses, corporations, and institutional customers.
About DBS Bank Ltd
DBS Bank Ltd provides banking products and services including accounts, cards, insurance, loans, investments, digital banking, payments, trade finance, foreign exchange, commodities, investment solutions, and derivatives clearing. Through its SME business, it supports businesses with financing, cash-flow management, online banking through DBS IDEAL, sustainability programmes, and business-growth initiatives. The bank serves personal customers, SMEs, corporate and institutional clients, and wealth-management customers across its regional markets.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will plan and deliver industry marketing programmes spanning events, thought leadership, content, account-based marketing, digital campaigns, and lead generation. You will manage executive stakeholders and agencies, use AI-enabled tools to improve marketing effectiveness, track performance, and optimise budgets and investments.
Requirements
- Bachelor's degree in Marketing, Communications, Business, Finance, or a related field.
- 8-10 years of experience planning and executing marketing events.
- Experience in banking, financial services, or professional services is preferred.
- Experience managing executive stakeholders and external agencies.
- Strong knowledge of digital marketing, ABM, performance marketing, content marketing, and social media marketing.
- Experience using Generative AI tools and interest in Agentic AI applications and marketing automation.
- Advanced proficiency in Microsoft Office, Canva, Cvent, marketing automation platforms, and digital analytics tools.
Responsibilities
- Plan and execute flagship events, executive roundtables, client forums, and conference sponsorships.
- Manage event concepts, budgets, content, stakeholders, logistics, execution, and follow-up.
- Develop industry marketing programmes aligned with business and client priorities.
- Create research reports, articles, client stories, videos, briefings, and sector insights.
- Manage content calendars and distribution across marketing channels.
- Optimise content for SEO and GEO.
- Use Generative AI and Agentic AI for ideation, research, personalisation, localisation, and optimisation.
- Lead awards submissions, industry polls, case studies, and award amplification.
- Execute digital, social, ABM, and partner marketing campaigns.
- Develop lead generation and nurturing programmes.
- Track campaign, event, content, lead, pipeline, and ROI metrics.
- Analyse data and prepare performance recommendations.
- Support budget planning and cost control.
