Affiliate Lead Consumer
Payward, Inc. is the parent company and operating platform behind Kraken and a portfolio spanning trading, custody, payments, lending, tokenized assets, onchain finance, and benchmarks.
Funding history
Investors
Projects
About Payward, Inc.
Payward operates unified financial infrastructure across crypto and traditional markets, including shared liquidity, risk and margin systems, collateral and settlement, compliance, and licensing. Its first-party portfolio includes Kraken, Kraken Pro, NinjaTrader, Breakout, xStocks, Payward Services, CF Benchmarks, Reap, Krak, Kraken Prime, Kraken OTC, Kraken Custody, and Bitnomial.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will set affiliate and KOL strategy, manage partner portfolios, allocate investment, and negotiate commercial terms. You will recruit and grow strategic affiliates, publishers, creators, and KOLs; analyze cohort and retention performance; protect channel quality; and adapt programs to local markets and regulations.
Requirements
- Track record of owning and scaling an affiliate program
- Commercial judgment across CPA, revenue share, hybrid, and incentive structures
- Experience sourcing, negotiating, and growing direct partner relationships
- Ability to analyze partner, funnel, cohort, and retention data
- International experience adapting programs to local markets and regulatory constraints
- Knowledge of affiliate tracking, attribution, fraud controls, and compliance standards
- Experience using AI or automation to improve sourcing, analysis, content operations, or monitoring
Responsibilities
- Own and scale the global affiliate program
- Set affiliate, KOL, market, and investment strategy against customer and revenue economics
- Build direct relationships with affiliates, publishers, communities, creators, and KOLs
- Segment partner portfolios and negotiate CPA, revenue-share, hybrid, and quality-weighted terms
- Manage strategic partners from evaluation through retention
- Create partner-level cohort views and tests with Data
- Decide which partners to scale, improve, cap, or exit
- Protect the channel from brand bidding, coupon interception, fraud, abuse, and low-quality traffic
- Build and scale the consumer KOL and creator strategy
- Adapt partnership strategy to local customer behavior, language, regulation, and channel ecosystems
Benefits
- Equity
- Bonus program
- Wellness allowance
- Medical coverage
- Dental coverage
- Vision coverage
- 401(k)
