Ads Campaign Manager
Skills
SpreadsheetPaid SocialPerformance MetricsRedditSpreadsheetsCreative TestingAd CopywritingLinkedinSaasCampaign ManagementB2b SaasCryptoTwitterDefiYoutubeFintechRoasAudience TargetingAnalyticsB2bDerivativesAttributionFunnel OptimizationCacPerformance MarketingCopywritingLanding PageBudget AllocationCampaign Strategy
About the Role
You will own the strategy and day-to-day management of paid social campaigns, primarily on X (Twitter), and potentially on other channels. You will set up, monitor, and optimize campaigns toward clear performance goals, build testing roadmaps, write and iterate short-form ad copy, define and track core metrics, provide weekly summaries with next steps, recommend budget allocation and channel mix based on data, collaborate with founders and product/engineering to align messaging, and ensure campaigns comply with platform and crypto/fintech advertising rules.
Requirements
- 3+ years running paid social campaigns including X (Twitter) with focus on B2B SaaS fintech or crypto Web3
- Demonstrated ability to profitably spend real budgets with experience describing CAC ROAS and past experiments
- Strong command of campaign structure audience targeting creative testing and funnel optimization
- Comfortable using analytics tools ad platform dashboards attribution and spreadsheets
- Excellent short-form copywriting skills for performance ads
- Familiarity with crypto trading derivatives or DeFi and genuine interest in the space
- Highly autonomous reliable and comfortable working in a small fast-moving remote team
- Experience marketing to quant funds prop traders or high-frequency algorithmic traders (nice to have)
Responsibilities
- Own the strategy and day-to-day management of paid campaigns on X (Twitter)
- Expand campaigns to additional channels as appropriate
- Set up monitor and optimize campaigns for sign-ups activation qualified leads or revenue
- Build and maintain testing roadmaps for audiences creatives offers and landing pages
- Communicate learnings from experiments
- Write and iterate short-form ad copy tailored to advanced traders funds and Web3 users
- Define and track core performance metrics and provide weekly summaries with clear next steps
- Collaborate with founders and product and engineering to align messaging with features and launches
- Recommend budget allocation and channel mix based on data
- Ensure campaign compliance with platform policies and crypto fintech advertising rules
Benefits
- Part-time role (10 hours per week)
- Fully remote
- Flexible working hours
- Direct access to founders and senior team