User Growth Operations
Digital wallet and cryptocurrency exchange platform enabling Filipinos to buy, sell and manage crypto assets with integrated payment services.
Funding history
About Coins.ph
Coins.ph serves as a regulated crypto platform for over 18 million Filipino users, offering cryptocurrency trading, bill payments, and remittance services. The platform integrates QR payments and mobile load purchases with crypto services, making digital assets accessible to Filipinos.
Skills
About the Role
You will develop user segmentation models based on risk preferences, asset holdings, trading behavior, and transaction frequency. You will identify behavioral differences between user groups and design differentiated growth and conversion strategies. You will monitor and optimize key financial growth metrics, conduct attribution analysis to evaluate LTV, CAC, and ROI, and design A/B testing experiments based on data insights. You will also research local financial habits and payment behaviors to improve localized operations, and collaborate closely with Product, Data, and Operations teams to improve user growth funnels and conversion efficiency.
Requirements
- 1-3 years of experience in Growth Operations, User Growth, Product Operations, or related fields
- Experience in fintech, payments, brokerage, banking, or digital financial services is preferred
- Hands-on experience running end-to-end data-driven growth experiments
- Strong logical thinking with the ability to break down complex growth goals into actionable strategies and measurable metrics
- Good understanding of user behavior, conversion funnels, lifecycle management, and growth KPIs
- Strong ownership mindset with the ability to work independently and drive results
- Proficient in SQL, Tableau, and other data analysis tools
- Passionate about localized operations, user insights, and financial product growth
Responsibilities
- Develop user segmentation models based on user risk preferences, asset holdings, trading behavior, and transaction frequency
- Identify behavioral differences between high-potential users, high-net-worth users, and low-quality or incentive-driven users, and design differentiated growth and conversion strategies
- Monitor and optimize key financial growth metrics including deposit conversion rate, first trade completion rate, net asset inflow, and product penetration
- Conduct attribution analysis to evaluate user lifetime value (LTV), customer acquisition cost (CAC), and long-term ROI across channels
- Propose growth hypotheses based on data insights, design and execute A/B testing experiments, and take ownership of experiment outcomes
- Research local financial habits, payment behaviors, and user scenarios to improve product and operational strategies
- Collaborate closely with Product, Data, and Operations teams to continuously improve user growth funnels and conversion efficiency
