User Acquisition Lead

Skills

About the Role

You will own paid user-acquisition strategy and budgets across advertising platforms, mobile and crypto ad networks, and affiliate or CPA channels. You will build, launch, and optimize campaigns directly; monitor CAC, ROAS, funded-account cost, retention, and LTV; and scale effective traffic while cutting low-quality sources. You will lead local market managers across regions and work with product, analytics, and creative partners to improve conversion funnels and attribution.

Requirements

• Have performance or user acquisition experience in fintech, investment or trading platforms, neobanks, or cards.
• Operate hands-on across major advertising platforms.
• Have led distributed or local teams across markets.
• Understand attribution, cohorts, and unit economics including CAC, LTV, and ROAS.
• Use crypto and understand crypto customers.

Responsibilities

• Own paid acquisition strategy and budget across advertising platforms, mobile and crypto ad networks, and affiliate or CPA channels.
• Build, launch, and optimize campaigns directly.
• Track CAC, ROAS, cost per funded account, retention, and LTV by channel and market.
• Cut low-quality traffic and scale high-converting traffic.
• Build and lead local market managers across regions.
• Work with product, analytics, and creative to improve the funded-account funnel and close attribution gaps.

Benefits

• Remote setup with access to hubs in Dubai, Yerevan, London, and Belgrade.
• Compensation for medical expenses.
• Provision of necessary equipment.
• Access to advanced AI models via mira.tg.
• 20 working days of paid vacation annually.
• 11 days off per year.
• 14 days of paid sick leave.
• Access to internal conferences, English courses, and corporate events.