User Acquisition Marketing Manager
Skills
About the Role
You will lead, mentor, and grow a team of UA specialists, driving millions of installs across UPLIVE's portfolio. You will own and execute the UA strategy across the company, managing large-scale budgets on channels such as Meta, Google Ads, TikTok, Unity Ads, AppLovin, DSPs, and more. You will dive deep into performance data, optimizing acquisition through KPIs like CPI, ROAS, act date, and cohort-level metrics at the network, campaign, and geo level. You will build and maintain strong relationships with strategic partners and ad networks, continuously improving UA workflows, tools, and processes for efficiency and scale. You will collaborate closely with cross-functional teams to maximize the impact of available resources, and stay ahead of trends through market research and competitive analysis.
Requirements
- 5+ years of hands-on UA experience in mobile gaming or apps
- 2+ years of experience managing people and teams
- Strong preference for candidates with experience in Hybrid Casual or IAP-driven UA
- Deep knowledge of the mobile growth stack: MMPs, mediation, analytics, SDK ad networks, DSPs, etc.
- Highly analytical and comfortable with UA data tools, able to turn insights into action
- Self-driven, goal-oriented, and capable of managing complex projects in a fast-moving environment
- Strong working relationship with at least one significant ad network
- Passion for music and gaming is a big plus
- Fluent English communication is a must
Responsibilities
- Lead, mentor, and grow a team of UA specialists, ensuring executional excellence and hitting performance goals
- Own and execute UA strategy across the company across different products, managing large-scale budgets on channels such as Meta, Google Ads, TikTok, Unity Ads, AppLovin, DSPs, and others
- Optimize acquisition performance through analysis of KPIs like CPI, ROAS, act date, and cohort-level metrics at the network, campaign, and geo level
- Build and maintain strong relationships with strategic partners and ad networks
- Continuously assess and improve UA workflows, tools, and processes for efficiency and scale
- Collaborate with cross-functional teams to ensure flawless execution and maximize the impact of available resources
- Stay ahead of trends by conducting market research and competitive analysis
Benefits
- Full SHUI as Vietnamese Law
- Premium Private Medical Insurance
- Annual health check
- Minimum 12 days paid annual leave
- 10 days paid sick leave
- 12 days working from home per year
- Annual flexi-budget for well-being & personal development
- Free daily lunch with 10+ menu options
- Free daily F&B: snacks, juice, beverage, tea-time
- Monthly/Bi-monthly team activity allowance
- Company learning trips
- Sponsored sports activities: badminton, soccer
- Sponsored overseas conferences and industry events
- Modern equipment/AI tools provided