Head of Creative, International

Skills

About the Role

You'll own the international creative engine end to end, covering both the ideas and the operational system that ships them. Building on creative systems already proven in the UK and Australia teams, you'll adapt them for a multi-market international context and build the team around them. As a hands-on leader, you'll set the creative direction and run the production system across multiple markets at once, managing your team and partners so creative comes back on time and on brief, and running the feedback loop so learnings spread quickly between markets.

Requirements

• 6+ years in creative strategy, creative production, or creative operations, with time spent leading a team
• A track record of building and running a high-volume creative engine, from brief to delivery, ideally for paid social or performance creative
• Experience managing freelancers, agencies, and production partners
• Strong creative judgment to set strategy and brief effectively
• A systems builder's instinct to design workflows, tools, and capacity plans that scale
• People leadership experience including hiring, coaching, and setting feedback rhythms
• Comfort across several markets and channels at once
• Performance-literate ability to read creative performance data and partner with media buyers
• Healthcare or other regulated-industry experience (bonus)
• Multi-market or international experience (bonus)
• Experience standing up a creative function for a new market or brand (bonus)
• Familiarity with performance-creative tooling such as Motion or MagicBrief (bonus)
• A second language relevant to one of the markets (bonus)
• Fluency with Claude Code or other AI workflow tools and AI-assisted production (bonus)

Responsibilities

• Own creative strategy and production across international markets
• Lead a lean team of creative strategists who act as each market's creative lead alongside the local Growth Lead
• Build, manage, and scale a bench of freelancers, agencies, and production partners
• Own briefing, scoping, scheduling, QA, delivery, and cost for the creative bench
• Own the briefs and strategy for each market and channel including Meta, TikTok, YouTube, and organic
• Turn audience and performance insight into clear briefs and a prioritised testing roadmap
• Adapt and run the production system built on UK and Australia workflows and tooling
• Own creative quality across markets including final QA against brand, creative, and regulatory standards
• Partner with Performance and Product Growth so creative is built around data
• Stay close to platform trends, cultural shifts, competitor creative, and market conversion drivers
• Build the talent bench and culture by hiring, coaching, and growing strategists and external partners
• Share winning creative and learnings across markets

Benefits

• Hybrid working (3 days a week in Old Street office)
• Annual professional development budget
• Equity options
• 25 days holiday plus bank holidays
• Wellness allowance
• Enhanced parental leave (20 weeks paid for primary carers)
• Fun, frequent socials
• Own MacBook, setup, and company swag