Technical Product Marketing Manager
Baseten is an AI inference platform for deploying, optimizing, and scaling custom, open-source, and fine-tuned models in production.
Funding history
About Baseten
Baseten provides model runtimes, inference infrastructure, developer workflows, and deployment options including managed cloud, self-hosted, and hybrid environments.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will own positioning and messaging for AI infrastructure products, translating technical capabilities into clear narratives for ML engineers, platform teams, and executive buyers. You will develop and execute launch plans, create assets such as landing pages, blog posts, sales decks, and FAQs, and partner with Product, Engineering, Sales, Solutions, and Marketing. You will also analyze competitors, gather customer and seller insights, develop battlecards and objection-handling materials, and improve product messaging and sales enablement.
Requirements
- 4+ years of product marketing, technical marketing, or developer marketing experience
- At least 2 years marketing to developers or technical buyers at an infrastructure, developer tools, cloud, data, or AI company
- Strong technical writing skills and work samples
- Technical fluency with concepts including inference, autoscaling, fine-tuning, and open- versus closed-weight models
- Hands-on competitive analysis experience
- Experience launching technical products or capabilities
- Experience creating landing pages, decks, one-pagers, and written content
- Experience at a fast-moving startup with multiple stakeholders and shifting priorities
Responsibilities
- Own product positioning and messaging across inference, Model APIs, training, post-training, and the core platform
- Partner with Product and Engineering to understand product architecture, tradeoffs, roadmap, and technical claims
- Maintain consistency between product-level messaging and the platform narrative
- Build and run launch plans for new products and major capabilities
- Determine appropriate launch channels, including full launches, documentation, sales enablement, and customer outreach
- Create messaging briefs, landing pages, technical blog posts, demo storylines, sales decks, one-pagers, and FAQs
- Partner with Demand Gen, Sales, Solutions, and Customer Marketing on campaigns and deal support
- Track competitors' pricing, packaging, launches, and messaging
- Turn competitive analysis into positioning recommendations
- Interview customers and sellers about buying criteria, objections, and deal blockers
- Build battlecards, competitive talk tracks, objection-handling guides, and product training
- Identify and close sales and solutions enablement gaps
Benefits
- Meaningful equity
- 100% medical, dental, and vision insurance coverage for U.S. employees and dependents
- Flexible PTO
- Company-wide Winter Break
- Paid parental leave
- Fertility and family-building stipend through Carrot
- Company-facilitated 401(k) for U.S. employees