Sr. Industry Marketing Manager, Startups
Databricks is a data and AI platform that lets organizations build analytics, AI agents, and applications on a unified, governed lakehouse.
Funding history
Investors
About Databricks
Data engineers, analysts, and AI teams use Databricks to process large datasets, build reliable pipelines, and train models on a single governed platform. Users can run SQL analytics, serve ML predictions in real time, and deploy AI agents grounded in enterprise data. Its open lakehouse architecture provides consistent security and governance across analytical and operational workloads.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will guide messaging, content and GTM programs for the Startup segment. You will work with sales, partners, VCs, accelerators and customers on awareness, demand generation and sales enablement, and build credibility through founder and engineering-led content, developer channels, community programs and events.
Requirements
- 7+ years marketing technology to startups, developers or the venture ecosystem, or equivalent startup experience
- Record of owning marketing strategy for a segment or GTM motion with measurable outcomes
- Experience developing positioning and content for complex technical B2B products
- Technical fluency in modern data and AI architectures
- Experience building relationships with venture firms, accelerators and communities
- Knowledge of venture-backed company buying dynamics
- Experience with product-led and consumption-based growth motions
- Experience leading cross-functional programs and presenting to founders and investors
Responsibilities
- Establish startup-segment positioning and content framework
- Meet pipeline and consumption targets through account-based, partner, venture, demand-generation and field programs
- Build a venture and accelerator ecosystem
- Optimize credits, trials and free-tier motions to improve conversion
- Increase awareness and technical credibility with founders and developers
- Equip go-to-market teams with messaging, proof points and sales plays
- Expand customer and community proof through stories, content, speaking and events
Benefits
- Annual performance bonus eligibility
- Equity eligibility