Social Media Manager

Skills

About the Role

You will develop and execute strategies to boost brand visibility, engagement, and community growth across social channels. You will oversee content creation, curation, and management to keep messaging aligned with the brand voice. You will actively engage with followers, respond to comments and messages, and help foster a positive brand community. You will monitor social media metrics to measure performance, optimize campaigns, and spot growth opportunities. You will stay current on trends in the Crypto and Web3 space, and work closely with marketing, design, and product teams to keep brand messaging consistent across platforms. You will manage social media advertising campaigns, track performance, and optimize budget allocation, while also producing and editing short-form videos for TikTok and Reels.

Requirements

• A bachelor's degree in Marketing, Communications, Business, or a related field is preferred
• 5+ years of social media management experience, with a strong focus on Crypto, Web3, or Fintech
• Deep understanding of Crypto, Web3, and Fintech spaces, trends, and community dynamics
• Advanced expertise in X (formerly Twitter) and familiarity with platform-specific best practices
• Strong leadership, communication, and interpersonal skills with a focus on community engagement and brand storytelling
• Ability to manage multiple projects and campaigns in a fast-paced environment
• Data-driven, with proficiency in social media analytics tools for performance tracking and strategy optimization
• Experience creating and editing short-form videos for platforms like TikTok, Facebook, and Instagram

Responsibilities

• Develop and execute strategies to enhance brand visibility, engagement, and community growth
• Oversee content creation, curation, and management, ensuring alignment with brand voice and audience engagement
• Actively engage with followers, respond to comments and messages, and foster a positive brand community
• Monitor social media metrics to measure performance, optimize campaigns, and identify growth opportunities
• Stay up-to-date with trends and developments in Crypto and Web3 space
• Collaborate with marketing, design, and product teams to ensure consistent brand messaging across platforms
• Manage social media advertising campaigns, track performance, and optimize budget allocation for maximum impact
• Produce and edit short-form videos for TikTok and Reels that resonate with the target audience