Social Media Manager
LemFi is a fintech company reshaping how immigrants move money globally. It offers international money transfers, multi-currency wallets, request money, and eSIM products, serving immigrants sending money back home to family across more than 30 countries.
Funding
Investors
Projects
About LemFi
LemFi provides international payment products designed to help immigrants thrive financially. Its core offering is international money transfer, allowing customers to send money to more than 30+ countries, often with low or zero transfer fees and competitive exchange rates, with transfers usually arriving within minutes. The company also offers multi-currency wallets, a request money feature for sending payment requests or sharing payment links, and an eSIM product for connectivity while traveling. LemFi primarily serves immigrants and global migrants who need reliable, low-cost ways to send money to loved ones back home via bank accounts, mobile money, and other channels. The company has over 1,000,000 customers and a team of 200+ people globally, and has been featured in the news for raising $33 million in funding, partnering with Visa on cross-border payments, and working with ClearBank for agency banking services.
Skills
About the Role
You'll shape how LemFi shows up online to UK diaspora communities. This is creative, video-first work where your job is to make LemFi feel relevant, authentic, and worth talking about across Instagram, TikTok, Facebook, YouTube and X. You'll turn cultural moments, community conversations and real stories into content that moves people. This role asks you to understand these communities not just as an audience, but as communities you're genuinely part of or deeply connected to. You'll spot trends before they go mainstream, move fast, and build spaces where people feel seen and heard.
Requirements
- 3 to 5+ years of social media experience, ideally at a brand with a multicultural or diaspora-facing audience
- Strong content creation skills, especially video, with a portfolio that demonstrates cultural relevance and creative instinct
- Deep understanding of UK diaspora communities and how they engage with brands on social media
- Hands-on experience across Instagram, TikTok, Facebook, YouTube and X
- Experience managing influencer and content creator relationships
- Strong written communication and community management skills
- Proactive mindset
- Aesthetic sense
- Experience working with multicultural brands or community organisations
- Video editing skills: CapCut, Canva, Adobe Creative Suite or similar
- Additional language skills relevant to UK diaspora communities
Responsibilities
- Own and manage LemFi's social channels across Instagram, TikTok, Facebook, YouTube and X
- Transform X into a genuine engagement channel
- Shape how LemFi shows up across every platform
- Develop a video-first content calendar that reflects the real lives and interests of UK diaspora communities
- Write sharp captions and copy that feels native to each platform
- Spot cultural trends and conversations before they go mainstream and move quickly when they do
- Build and nurture online communities where audiences feel seen, heard and connected
- Identify, engage and manage relationships with creators, influencers and community partners
- Build genuine relationships with creators and partners
- Direct and collaborate with videographers, photographers and content creators to bring ideas to life
- Monitor performance metrics and use insights to continuously improve strategy
- Help shape LemFi's brand voice and social strategy
- Approach all content as storytelling, not marketing