Senior Vertical Strategy Manager F&B
Adyen is a financial technology company providing a unified platform for payments, data, and financial products. It serves global enterprises, retailers, platforms, marketplaces, and other high-growth businesses.
Projects
About Adyen
Adyen provides payment processing and financial technology services through a single platform. Its offerings include online and in-person payments, payment methods, risk management, authentication, revenue optimization, issuing, payouts, liquidity management, embedded accounts, and capital. Adyen typically serves global enterprises, retailers, SaaS platforms, marketplaces, and other high-growth businesses.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You own the commercial growth and performance of the food and beverage vertical. You define global commercial strategy, create go-to-market playbooks and business cases, analyze customer behavior, guide product and partnership strategy, represent customer needs, develop segmentation, and identify growth opportunities, risks, and market trends.
Requirements
- 7+ years of experience
- Deep knowledge of the food and beverage industry or food and beverage vertical SaaS
- Expertise in payments or financial technology
- Ability to develop data-backed strategies
- Experience with go-to-market strategy and execution
- Ability to create data-driven business cases from customer feedback
- Strong verbal communication skills
- Ability to navigate ambiguity and work in a fast-paced environment
- Availability to travel up to 25% of the time, including internationally
Responsibilities
- Own the health and performance of the food and beverage vertical
- Define and drive the global commercial strategy for food and beverage
- Create go-to-market playbooks, competitive analyses, and business cases
- Act as an internal and external food and beverage subject matter expert
- Analyze customer behavior to identify product and partnership opportunities
- Provide vertical trends, opportunities, and customer pain points for product prioritization
- Inform product pricing and packaging strategies
- Provide vertical context for commercial enablement
- Develop and maintain customer segmentation
- Identify revenue growth and market expansion opportunities
- Identify strategic opportunities and risks from industry trends, technologies, and regulations