Senior UA Marketing (Mobile Apps)

Skills

About the Role

You will own and execute the user acquisition strategy for a portfolio of 3-5 mobile app titles, managing large-scale budgets across channels such as Meta, Google Ads, TikTok, Unity Ads, IronSource, AppLovin, and various DSPs. You will act as the team's expert in one of Meta, TikTok, Google UAC, or SDK networks, meeting regularly with stakeholders while actively running campaigns that hit KPI and ROAS targets and grow daily active users. You will define UA launch strategies for new titles, including pre-registration campaigns, and shape conceptual creative strategies and testing processes. You will collaborate closely with Product, Monetization, Creative, and Data teams to drive growth, and stay ahead of trends by conducting market research and competitive analysis.

Requirements

• 3+ years of hands-on UA experience in mobile app industry
• Strong preference for experience in UA for apps in Utility or AI genre
• Deep knowledge of the mobile growth stack: MMPs, mediation, analytics, SDK ad networks, DSPs
• Self-driven with ability to communicate goals, needs, and reports on campaign performance
• Experience with ad monetization and strong relationships with ad networks
• Fluent English (written and speaking)

Responsibilities

• Own and execute UA strategy across a portfolio of 3-5 mobile app titles
• Manage large-scale budgets on channels such as Meta, Google Ads, TikTok, Unity Ads, IronSource, AppLovin, and DSPs
• Act as team expert in Meta, TikTok, Google UAC, or SDK networks
• Run campaigns that hit KPI and ROAS targets and grow daily active users
• Define UA launch strategies for new titles including pre-registration campaigns
• Define conceptual creative strategies and testing processes
• Collaborate with Product, Monetization, Creative, and Data teams to drive growth
• Conduct market research and competitive analysis

Benefits

• Competitive salary, 100% pay during probation
• Performance bonus with up to 30% of company profit shared, no cap
• Full SHUI + premium private health insurance & annual check-up
• 12 days annual leave + 10 days paid sick leave
• 12 WFH days per year
• 9.4M VND yearly flexi-budget for personal development
• Free daily lunch
• Snacks, drinks, and tea-time always available
• Monthly/bi-monthly team bonding budget
• Sports activities (badminton, football, etc.)
• Company learning trips to top markets
• Sponsored access to international conferences & industry events
• Modern equipment + AI tools
• Relocation support