Senior Marketing Manager/Director, Payments & Merchant Growth
Digital wallet and cryptocurrency exchange platform enabling Filipinos to buy, sell and manage crypto assets with integrated payment services.
Funding history
About Coins.ph
Coins.ph serves as a regulated crypto platform for over 18 million Filipino users, offering cryptocurrency trading, bill payments, and remittance services. The platform integrates QR payments and mobile load purchases with crypto services, making digital assets accessible to Filipinos.
Skills
About the Role
You will spearhead marketing and growth initiatives for the core payments business, acting as the catalyst for user acquisition and engagement. You'll craft compelling marketing strategies and forge powerful partnerships to expand the merchant network and solidify Coins.ph as a top-of-mind payment solution. You will identify and onboard strategic merchant, biller, and telco partners, design impactful co-marketing campaigns, and use consumer insights and competitive intelligence to tailor global best practices to the Filipino market. You'll own campaigns end-to-end, from budgeting and creative development to performance tracking and ROI analysis, while collaborating closely with Product, Business Development, and Analytics teams.
Requirements
- 5+ years of experience in user growth, marketing, or partnership roles with a proven track record of developing strategies and executing co-marketing campaigns with merchants and partners
- Experience within a leading payment company/e-wallet in China (e.g., Alipay, WeChat Pay), a global fintech/payment company, or a Chinese internet company's overseas ventures preferred
- Deep understanding of the digital payments landscape, user behavior, and competitive dynamics
- Experience in Southeast Asian markets is a strong plus
- Strong analytical skills with the ability to translate data into actionable insights and marketing strategies
- Excellent communication, negotiation, and relationship-building skills in both Chinese and English
- Bachelor's degree in Marketing, Business, or a related field
Responsibilities
- Develop and execute innovative 360° marketing plans to drive user adoption and transaction volume for payment products such as QRPH and WebPay
- Identify, onboard, and manage strategic relationships with key merchants, billers, and telco partners
- Design and implement high-impact co-marketing campaigns such as cashback promotions and exclusive discounts
- Leverage consumer insights, market data, and competitive intelligence to tailor global best practices to the Filipino market
- Own end-to-end management of marketing campaigns from budgeting and planning to creative development, performance tracking, and ROI analysis
- Collaborate with Product, Business Development, and Analytics teams to ensure alignment on growth goals