Senior Lifecycle Marketing Manager
Fireworks AIVisit Fireworks AI website
Fireworks AI operates an AI platform for production inference and training of open-source models.
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San Mateo, United States
Funding history
About Fireworks AI
Fireworks AI provides serverless and dedicated model inference, model deployment, and supervised and reinforcement fine-tuning for developers and enterprises building AI applications.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will build and optimize lifecycle strategy and personalized customer journeys across email, in-product messaging, web, automation, and sales-enabled programs. You will use behavioral and product data to improve pipeline, onboarding, adoption, retention, expansion, experimentation, and lifecycle reporting.
Requirements
- 8+ years of experience in lifecycle marketing, customer marketing, growth marketing, product marketing, CRM, or product growth at a high-growth B2B SaaS company
- Experience building lifecycle programs for product-led and sales-assisted journeys
- Experience developing nurture, onboarding, engagement, and expansion programs
- Experience with marketing automation platforms such as HubSpot, Marketo, Braze, Customer.io, or Iterable
- Understanding of audience segmentation, lifecycle operations, email practices, marketing automation, and journey orchestration
- Experience partnering with Product, Sales, Customer Success, Engineering, Product Marketing, and Analytics
- Experience using experimentation, customer insights, and behavioral data
- Experience with product analytics platforms such as Amplitude, Mixpanel, or Heap is preferred
- Familiarity with AI-powered personalization, agentic workflows, or LLM-driven customer experiences is preferred
- Experience with CDP platforms is preferred
Responsibilities
- Design and own lifecycle strategy from lead nurture through advocacy
- Build scalable lifecycle programs for product-led and sales-led customer journeys
- Create personalized experiences across email, in-product messaging, web, onboarding, and AI-powered touchpoints
- Build lifecycle programs that improve pipeline, activation, adoption, retention, and expansion
- Own lifecycle communications for launches, releases, and campaigns
- Design experimentation frameworks and optimize programs through testing and behavioral insights
- Use AI and automation for personalization, segmentation, and journey orchestration
- Establish lifecycle reporting, customer health metrics, and performance dashboards
Benefits
- Equity