Senior Demand Generation Manager
Adyen is a financial technology company providing a unified platform for payments, data, and financial products.
Projects
About Adyen
Adyen provides payment processing and financial technology services through a single platform. Its offerings include online and in-person payments, payment methods, risk management, authentication, revenue optimization, issuing, payouts, liquidity management, embedded accounts, and capital. Adyen typically serves global enterprises, retailers, SaaS platforms, marketplaces, and other high-growth businesses.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
Lead multi-channel marketing campaigns for enterprise merchants across North America. Develop demand generation strategy, shape positioning and narratives, coordinate account-based marketing, collaborate with commercial teams, and measure campaign performance.
Requirements
- 10+ years of marketing experience
- At least 3 years launching and managing integrated campaigns for enterprise buying audiences
- Account-based marketing expertise
- Experience leading cross-functional campaign teams
- Experience developing campaign briefs, creative concepts, channel strategies, and assets
- Campaign execution across advertising, email, web, social, and events
- Marketing tools and best practices knowledge
- Campaign measurement and optimization experience
- Ability to travel domestically and internationally 20%+
Responsibilities
- Define and execute North American demand generation strategies aligned to revenue and pipeline goals
- Translate business priorities into full-funnel campaign strategies
- Research target audiences, buying committees, and priority accounts
- Shape campaign narratives and briefs with product marketing, content, and creative teams
- Advance account-based marketing across 1:many, 1:few, and 1:1 motions
- Align account strategy with Sales, SDRs, Partnerships, and Account Management
- Measure and optimize campaign performance
- Share demand generation learnings and best practices
Hiring Process
Adyen aims to respond to applications within 5 business days. The interview process typically takes about 4 weeks, though timing may vary.
