Senior Content Marketing Specialist
Ripple provides crypto and blockchain solutions for enterprises, enabling global financial entities to move, manage, and tokenize value. They focus on improving existing financial systems through partnerships and regulatory compliance, with products used in over 50 countries.
About Ripple
Ripple is an enterprise blockchain and crypto solutions company that aims to enable the world to move value as seamlessly as information moves today. Their mission is to build breakthrough crypto solutions for a world without economic borders. Using blockchain technology, Ripple facilitates global financial institutions, businesses, governments, and developers to move, manage, and tokenize value, thereby unlocking greater economic opportunity. The company works within existing financial systems to improve them, partnering with customers to streamline infrastructure and collaborating with regulators to ensure solutions are secure and compliant. Ripple's products are in commercial use by hundreds of customers across more than 50 countries, helping them expand into new markets, access liquidity solutions, and generate crypto-enabled revenue streams. They also support developers by providing tools for building on the XRP Ledger, a fast and sustainable public blockchain. Ripple’s payments, custody and stablecoin solutions empower financial institutions to integrate blockchain and digital assets into their business in a simple, secure, compliant way—all in one place. From instant payments to asset tokenization, blockchain and crypto are happening right now, across the world. It’s happening to suppliers, to retailers, to exchanges, to currencies, to sectors, to industries, to markets, and to global businesses. And it’s happening with Ripple.
Skills
About the Role
You will take strategic briefs from the product marketing team and produce polished, persuasive content that resonates equally with a CFO evaluating enterprise software and a finance professional assessing technical capabilities. Every piece you create needs to be defensible, accurate and useful, spanning campaign content, long-form thought leadership, SEO-optimized solution pages, customer case studies and product launch collateral.
Requirements
- 5+ years writing B2B SaaS content in fintech, financial services, ERP or enterprise software.
- A portfolio demonstrating range across campaign copy, long-form content, customer stories and technical product content.
- Demonstrated ability to write credibly for senior finance and accounting audiences, with an understanding of how enterprise buying decisions get made.
- Experience with SEO content strategy: keyword research, on-page optimization and search intent mapping.
- Outstanding command of AP Style, with meticulous attention to accuracy, grammar and brand consistency.
- Ability to manage 10-15 content projects simultaneously without sacrificing quality.
- Comfort learning complex technical topics quickly and synthesizing source material into clear narratives with minimal hand-holding.
Responsibilities
- Write multiple pieces of content per week across formats: multi-touch email campaigns, landing pages, long-form thought leadership, ebooks, solution guides, case studies and product launch materials.
- Develop SEO-optimized content including keyword-targeted solution pages, blog posts aligned to search intent, and on-page metadata.
- Translate complex product and technical documentation into clear, business-value narratives for C-level and practitioner audiences.
- Collaborate with product marketing managers to internalize positioning, messaging and campaign objectives before writing.
- Build and maintain customer proof content: case studies, quote libraries and success story assets for sales enablement.
- Partner with demand generation on content performance, A/B testing and conversion optimization.
- Maintain brand voice consistency and edit content based on stakeholder feedback across a high-volume, fast-moving pipeline.
Benefits
- Professional development budget
- Flexible in-office collaboration schedule
- Bi-weekly all-company meeting
- Team offsites, team bonding activities, happy hours
- Competitive bonuses and equity
- Competitive benefits covering physical and mental healthcare, retirement, family forming, and family support
- Employee giving match
- Mobile phone stipend
- R&R days
- Generous wellness reimbursement and weekly onsite & virtual programming
- Generous vacation policy
- Industry-leading parental leave policies and family planning benefits
- Catered lunches, fully-stocked kitchens with premium snacks/beverages, and fun events