Senior Brand Designer

Skills

About the Role

You will act as a strategic brand design lead, generating ideas and creating effective design solutions. You will independently lead medium to large projects end-to-end, define and communicate creative strategy, and develop and maintain a cohesive visual language. You will integrate generative AI tools into workflows, run design reviews, mentor other designers, recruit and onboard contractors and agencies, and design with a focus on both brand and business outcomes while solving ambiguous and complex challenges.

Requirements

• 5+ years designing across a range of styles and media — static, dynamic, and interactive
• Familiarity with crypto and using dapps
• Collaborative, low ego, and open-minded
• Sharp attention to detail and strong understanding of design principles, typography, and layout
• Fluency in Figma and Adobe Suite
• Ability to context-switch and manage multiple projects simultaneously
• Ability to pivot quickly to new information, opinions, and direction
• Ability to identify problems, generate solutions, and socialize them effectively
• Experience designing marketing for crypto tools
• Experience with animation and motion design

Responsibilities

• Act as a strategic brand design lead, collaborating with cross-functional peers to generate ideas and create effective design solutions
• Lead medium to large projects end-to-end, including social campaigns, brand systems, microsites, physical buildouts, and presentations
• Define and communicate creative strategy and direction for self and other designers
• Develop and maintain a visual language cohesive with the brand
• Integrate generative AI tools into design workflows to enhance efficiency and creativity
• Engage in design reviews and provide constructive feedback
• Design for brand and business outcomes, solving ambiguous and complex challenges
• Serve as a mentor and subject matter expert across the organization
• Lead the recruitment and onboarding of contractors and agencies
• Monitor design, crypto, and marketing trends

Benefits

• Company-paid medical insurance for employee and dependents
• Company-paid dental insurance for employee and dependents
• Company-paid vision insurance for employee and dependents
• Wellness offerings including a partnership with Equinox Fitness Clubs
• 401(k) with 4% employer contribution
• Annual $1,500 education stipend
• Unlimited paid time off
• Up to 16 weeks paid parental leave
• Home office setup stipend for remote employees
• Daily lunches at New York headquarters