Product Marketing Manager

Skills

About the Role

You will lead market, competitive, and audience research to inform product direction and positioning. You will define product messaging and value propositions, develop and execute go-to-market plans for product initiatives, track outcomes, and optimize post-launch efforts. You will partner with Product Managers and Designers from ideation through launch, ensuring user needs, market context, and audience insights guide decisions.

Requirements

• 5+ years of product marketing experience, preferably in B2C technology, media, or entertainment
• Ability to develop positioning and lead go-to-market strategies for digital products
• Strategic thinking and execution skills
• Experience collaborating with Product and Design teams in an agile environment
• Ability to influence stakeholders and drive alignment without direct authority
• Knowledge of qualitative and quantitative research approaches
• Proficiency with Looker, Amplitude, and marketing measurement platforms

Responsibilities

• Lead market, competitive, and audience research to inform product direction and positioning
• Identify emerging storytelling, fandom, and entertainment-consumption trends and translate them into opportunities
• Define and evolve product positioning, messaging, and value propositions
• Package and communicate features to drive adoption and engagement
• Own end-to-end go-to-market strategy and execution for new features, experiments, and product initiatives
• Develop marketing plans, track success metrics, and optimize post-launch strategies
• Collaborate with Product Managers and Designers from ideation through launch
• Embed user needs, motivations, and market context in product and marketing decisions
• Represent user and market perspectives within cross-functional teams

Benefits

• Health benefits, including vision and dental coverage
• Annual health and wellness account
• RRSP contributions in Canada
• 401K contributions in the United States
• Vacation
• Maternity and parental leave top-up program
• Corporate gym membership discounts for employees and their families
• Ability to work from almost anywhere in the world for part of the year
• Winter break shutdown