Product Marketing Manager
BitGo provides institutional-grade digital asset custody, wallets, staking, trading, and settlement services through regulated infrastructure and qualified custodians.
Maintainer signals as of 8/20/2026
Funding history
Projects
About BitGo
BitGo delivers digital asset infrastructure including qualified custody from regulated trust companies, multi-signature wallet technology, institutional staking services, prime brokerage trading and lending, and real-time settlement through the Go Network platform.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will define and execute go-to-market strategy for multiple products, own product messaging and positioning, lead end-to-end product launches, and create sales enablement materials. You will partner with Product, Sales, Design, and Marketing teams to drive adoption, improve onboarding, and measure launch performance.
Requirements
- 4 to 7 years of product marketing experience in fintech, SaaS, crypto, startup, or financial services
- Ability to translate technical products into clear customer value propositions
- Experience launching products and working cross-functionally with Product, Sales, and Design
- Familiarity with institutional and retail user journeys
- Excellent writing, storytelling, and communication skills
- Highly organized, proactive, and comfortable operating in a fast-moving environment
Responsibilities
- Own messaging, positioning, and go-to-market strategy for key products and features
- Develop deep understanding of customer segments across institutional and retail audiences
- Build buyer personas, use cases, and competitive positioning
- Partner with Product Management to shape roadmap priorities
- Lead product launches end-to-end, including internal alignment and external campaigns
- Own release communications and ensure adoption across clients
- Create sales collateral including decks, product guides, and demos
- Enable Sales and Business Development with messaging and tools to close deals
- Gather insights from Sales to refine positioning and improve conversion
- Collaborate with content, growth, and PR teams to drive demand and awareness
- Support campaigns, lifecycle marketing, and product-led growth initiatives
- Support go-to-market efforts for retail and mobile initiatives
- Translate institutional-grade infrastructure into intuitive messaging for retail audiences
- Partner with Product and Design to improve onboarding, engagement, and retention
Benefits
- Stock options
- 100% company-paid health insurance for employee, partner, and dependents
- Up to 4% 401k company match
- Paid parental leave
- Paid vacation
- Free commuter or parking pass
- Free custom lunches, dinners, and snacks
- Computer equipment and workplace furniture
