Product Marketing Manager
BitGo provides institutional-grade digital asset custody, wallets, staking, trading, and settlement services through regulated infrastructure and qualified custodians.
Maintainer signals as of 8/20/2026
Funding history
Projects
About BitGo
BitGo delivers digital asset infrastructure including qualified custody from regulated trust companies, multi-signature wallet technology, institutional staking services, prime brokerage trading and lending, and real-time settlement through the Go Network platform.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will drive go-to-market strategy across multiple products, own messaging and positioning, and lead product launches end-to-end. You will collaborate with Product, Sales, Design, and Marketing to create sales collateral, shape roadmap priorities, run launch communications, and support demand and retention initiatives.
Requirements
- 4 to 7 years of product marketing experience in fintech SaaS crypto startup or financial services
- Ability to translate technical products into clear customer value propositions
- Experience launching products and working cross-functionally with Product Sales and Design
- Familiarity with institutional and retail user journeys
- Excellent writing storytelling and communication skills
- Highly organized proactive and comfortable operating in a fast-moving environment
Responsibilities
- Own messaging positioning and go-to-market strategy for key products and features
- Develop deep understanding of customer segments
- Build buyer personas use cases and competitive positioning
- Partner with Product Management to shape roadmap priorities
- Lead product launches end-to-end including internal alignment and external campaigns
- Own release communications and ensure customer adoption
- Create sales collateral product guides demos and customer-facing materials
- Enable Sales and Business Development with messaging and tools
- Gather insights from Sales to refine positioning and improve conversion
- Collaborate with content growth and PR teams to drive demand
- Support campaigns lifecycle marketing and product-led growth initiatives
- Support go-to-market efforts for retail and mobile initiatives
- Improve onboarding engagement and retention for product users
Benefits
- Bonus
- Stock options
- 100% company-paid health insurance for employee partner and dependents
- Up to 4% 401k company match
- Paid parental leave
- Paid vacation
- Free commuter and parking pass
- Free custom lunches dinners and snacks
- Computer equipment and workplace furniture
