Product Marketing Lead
Development framework for building onchain apps, games, and agents.
Projects
About thirdweb
Development framework for building onchain apps, games, and agents. Secure wallet infrastructure, APIs to read and write to the blockchain, audited smart contracts, and deployment tools to begin building your application. Create any token and list on a marketplace with industry leading solutions for enabling crypto and fiat payments. Built-in reliable infrastructure so you can focus on building your app.
Skills
About the Role
You will be responsible for increasing thirdweb's mindshare amongst developers in Web3. You will drive key metrics, including Active Developers and Revenue. You will manage and create content designed to educate and attract more developers building with thirdweb. You will craft stories and narratives designed to reflect the power of thirdweb's stack and help developers succeed building apps and games. You will manage thirdweb's YouTube output, briefing in creators on video concepts to create educational content. You will support the team by creating content, pulling together briefs for the production team (design, video), creating timelines/workflows, and helping resource the team by coordinating with freelancers or internal team members. You will contribute to the overall strategic direction of the marketing efforts, helping identify new channels and tactics.
Requirements
- Passionate about web3 and crypto
- Technically proficient and understands complex technical concepts related to web3
- Natural storyteller who can create content for X, YouTube and Farcaster
- Growth first mindset and closely monitors data to optimize content
- Good understanding of building product-led email sequences
- Versatile and comfortable wearing multiple hats within the team
- Talented writer who communicates complex technical ideas clearly and with personality
- Well organised and detail oriented
- Able to take full ownership over projects, delivery and reporting
Responsibilities
- Increase thirdweb's mindshare amongst developers in Web3
- Drive key metrics including Active Developers and Revenue
- Manage and create content to educate and attract developers
- Craft stories and narratives reflecting the power of thirdweb's stack
- Manage thirdweb's YouTube output and brief creators on video concepts
- Create content and pull together briefs for the production team
- Create timelines and workflows for content production
- Coordinate with freelancers or internal team members for resourcing
- Contribute to the strategic direction of marketing efforts and identify new channels and tactics