Product Marketing & GTM Lead Manager - LifeLock

Skills

About the Role

You'll take ownership of marketing positioning and messaging across the Freemium portfolio, crafting differentiated product narratives that resonate with target audiences. You'll define comprehensive launch strategies and lead integrated go-to-market execution from planning through in-market optimization, partnering closely with Product, Brand, Growth, Analytics, Regional Marketing, and Channel teams. You'll build full integrated marketing plans, drive cross-functional campaigns across paid, owned, earned, lifecycle, and partner channels, and use analytics to size opportunities and forecast impact. You'll embed AI into your workflows to accelerate insight synthesis, messaging development, and launch planning, while bringing bold ideas and disciplined execution to every launch.

Requirements

• 8–12 years of experience across product marketing, integrated marketing, and GTM strategy within technology or subscription businesses
• Proven leadership in product positioning and differentiated messaging development
• Demonstrated ownership of end-to-end launch marketing strategy and execution
• Strong expertise in integrated campaign planning across channels and investment levels
• Track record of developing product storytelling assets and high-impact launch materials
• Analytics-driven mindset with experience forecasting impact and optimizing performance
• Experience driving regional GTM activation and supporting sales enablement
• Strong cross-functional collaboration skills with ability to influence stakeholders globally
• Applied use of AI in launch planning, messaging development, and optimization workflows preferred

Responsibilities

• Own marketing positioning and messaging for products and launches
• Define messaging architecture aligned to target audiences and product strategy
• Develop product copy, value propositions, and feature narratives
• Maintain and evolve foundational product storytelling assets
• Define comprehensive launch plans including tiering, audiences, and channel mix
• Own integrated marketing execution as part of GTM
• Partner with Product Strategy to align marketing execution to GTM objectives
• Develop full integrated marketing plans with commercial teams
• Establish business goals and objectives for each GTM
• Drive and execute cross-functional integrated campaigns across channels
• Develop foundational launch materials representing product capabilities
• Partner with Analytics to size opportunities and define launch KPIs
• Monitor in-market results post-launch and coordinate cross-channel learnings
• Optimize messaging materials and activation strategies based on performance
• Embed AI into product marketing and GTM workflows
• Apply project management fundamentals to ensure timelines are met

Benefits

• 401(k) match
• Health insurance options
• Disability coverage
• Life insurance
• Unlimited paid time off