Senior Product Marketer
HEX is a decentralized, blockchain-based cryptocurrency and smart contract protocol that allows users to 'mine' rewards by locking (staking) their HEX tokens for a chosen period of time, with longer commitments yielding larger rewards. It operates on Ethereum and PulseChain with no central entity, middlemen, or minimums, and serves individual crypto holders and investors seeking yield through time-locked staking.
Projects
About HEX
HEX presents itself as a finished, immutable, unstoppable smart contract that has undergone three independent audits from top blockchain auditors. It has no central entity or middlemen — users mint their own rewards by running code to lock their HEX tokens for a period ranging from 1 to 5555 days, then minting the rewards afterward, with longer commitments and larger stakes rewarding higher yields ('Longer Pays Better'). The protocol touts a capped inflation rate of 3.69% and a publicly viewable future locked-supply schedule so users can anticipate large miners' unlock events. HEX operates on both Ethereum and PulseChain, and users interact with it via MetaMask wallets, acquiring PLS on PulseChain and swapping for HEX via PulseX, then mining/minting rewards through go.hex.com. The site markets itself toward individual retail crypto investors interested in long-term, high-yield staking of a decentralized asset, citing dramatic historical price appreciation as a selling point.
Skills
About the Role
You'll own a product domain of Hex end-to-end, acting as the marketing brain from the earliest product conversations through launch, and then through the long tail of enablement, assets, and campaign work that makes a launch really matter. You'll work closely with the content lead, evangelist, customer marketer, and partner marketer to build go-to-market strategy, launch plans, and assets that bring the product to life in the market. You'll become the GM of your product domain, partnering with PM and engineering from concept through ship, and you'll ship launches that range from blockbuster tier-one moments to precision drops in a sustained drumbeat. You'll build enablement that the field actually uses, keep customer-facing surfaces current, sustain the story after launch, and be a visible voice in the market under your own name.
Requirements
- 4+ years in product marketing at a fast-moving product company
- Proven ownership of a meaningful surface area with a launch portfolio and field impact
- Strong writing skills and ability to build repeatable systems like launch playbooks and enablement processes
- Genuine fluency in AI including what models can and cannot do and implications for buyers
- Comfort with ambiguity, opinion, and pace
Responsibilities
- Partner with PM and engineering from concept through ship as the GM of your product domain
- Own the tiering, playbook, and full asset coverage for launches including positioning, launch content, web updates, email, social, and creative video
- Build enablement that SEs and AEs actually adopt and use, including competitive analysis, demo guidance, and talk tracks
- Keep website pages, sales decks, solution briefs, and demo environments current as the product ships or shifts
- Sustain the product story after launch by partnering with content and the evangelist for social, customer-facing collateral, events, and analyst conversations
- Write under your own name, take POVs, and shape how the category gets talked about
Benefits
- Market-benched salary & equity
- Comprehensive health benefits
- Flexible paid time off