Product Marketer
Dust is an enterprise AI platform for creating, sharing, and operating agents connected to company knowledge, tools, and team workflows.
Distributed
Funding history
About Dust
Dust provides a multiplayer AI platform where organizations connect models, internal data, and business tools so people and AI agents can collaborate in shared, governed workflows.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will lead product launch strategy and execution, develop positioning and messaging, and create launch assets across web, video, social, customer communications, and sales materials. You will work with product and engineering, equip customer-facing teams, and maintain consistent product storytelling.
Requirements
- 3-5+ years of product marketing experience
- B2B technology experience
- Product launch experience
- Positioning
- Messaging
- Product storytelling
- Web content
- Social media
- Video production
- Technical communication
- Competitive analysis
- AI
- New York location
Responsibilities
- Own product launches from narrative and positioning through amplification and sales enablement
- Build an always-on launch program supporting product releases
- Partner with engineering to understand product initiatives and launch priorities
- Establish launch tiers and processes
- Develop positioning and messaging for new capabilities
- Create launch videos, social campaigns, web copy, blogs, livestreams, customer communications, and sales collateral
- Create feature overview videos through storyboarding and screen capture
- Bring customer, competitive, and market context into product positioning
- Equip Sales and Customer Success with messaging and launch assets
- Partner on campaigns, events, and distribution channels
- Maintain clear and consistent product positioning
Benefits
- Flexible work-from-home discretion