Principal Demand Generation Manager, Campaign Development
Databricks is a data and AI platform that lets organizations build analytics, AI agents, and applications on a unified, governed lakehouse.
Funding history
Investors
About Databricks
Data engineers, analysts, and AI teams use Databricks to process large datasets, build reliable pipelines, and train models on a single governed platform. Users can run SQL analytics, serve ML predictions in real time, and deploy AI agents grounded in enterprise data. Its open lakehouse architecture provides consistent security and governance across analytical and operational workloads.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will lead how integrated marketing campaigns are planned and scaled across the organization. You will define the campaign framework and strategic guidance, unite cross-functional stakeholders around biannual integrated plans, and translate campaign strategy into business requirements documentation for Campaign Operations. You will also give the CMO staff visibility into campaign performance and investment shifts.
Requirements
- 7+ years of professional experience, including 5+ years in demand generation within a high-growth company
- Strong executive presence and communication skills
- Experience developing, executing and measuring integrated campaigns end-to-end
- Ability to build operational frameworks, planning processes and templates
- Experience managing campaign investments and using performance analysis
- Stakeholder management skills
- Ability to prioritize in a fast-paced environment
Responsibilities
- Establish a repeatable integrated campaign framework with senior leadership
- Develop and execute biannual integrated marketing plans across Demand Generation, Field Marketing, Corporate Events, Partner Marketing and Industry
- Provide marketers with strategic guidance, templates and planning standards
- Translate campaign strategy into business requirements documentation for Campaign Operations
- Give CMO staff visibility into campaign performance and investment shifts
- Evolve planning processes toward more agile planning and feedback loops
Benefits
- Annual performance bonus eligibility
- Equity eligibility