Principal Brand Content & AI Search Visibility
Databricks is a data and AI platform that lets organizations build analytics, AI agents, and applications on a unified, governed lakehouse.
Funding history
Investors
About Databricks
Data engineers, analysts, and AI teams use Databricks to process large datasets, build reliable pipelines, and train models on a single governed platform. Users can run SQL analytics, serve ML predictions in real time, and deploy AI agents grounded in enterprise data. Its open lakehouse architecture provides consistent security and governance across analytical and operational workloads.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will own the creation of high-quality, high-volume brand content and make sure it is structured, distributed and measured to win visibility across AI answer engines. You will analyze where the brand shows up in LLM answers, identify gaps, and orchestrate AI agents, technical writers, agencies and internal teams to close them. You will build brand context, target prompts and writing guidelines, review drafts with strong editorial judgment, and report on GEO performance.
Requirements
- 10+ years in content strategy, brand content or editorial leadership managing internal and external contributors
- Strong editorial judgment across formats
- Working knowledge of SEO fundamentals and hands-on GEO/AEO experience
- Experience managing agencies and/or freelancers and building AI content tools/agents
- Familiarity with GEO/AI-visibility tools such as Profound, Conductor, AirOps, Peec.ai
- Proficiency with Semrush, Google Search Console and GA4
- Sharp analytical instincts and strong editorial taste
Responsibilities
- Create and edit high-quality brand content optimized for LLM discovery and citation
- Analyze brand presence in LLM answers and identify content gaps
- Orchestrate AI agents, technical writers, agencies, freelancers and internal teams
- Oversee a system of AI agents that create, optimize and evaluate content
- Build and maintain brand context, target prompts and writing guidelines
- Review drafts as final editorial checkpoint and adjust prompts and inputs
- Track and report GEO performance alongside traditional metrics
- Enable the marketing team on GEO prompts, tools and AI writing agents
Benefits
- Annual performance bonus eligibility
- Equity eligibility