SEO AEO Marketing Lead

Skills

About the Role

You will own SEO and AEO strategy and execution to drive qualified organic acquisition. You will prioritize opportunities, improve content and technical discoverability, analyze AI-search performance, run conversion experiments, measure outcomes from impressions to subscriptions, and use automation while maintaining editorial quality.

Requirements

• 5+ years of SEO or organic-growth experience
• 1+ year of hands-on AEO or GEO experience
• Experience growing qualified non-brand acquisition and sign-ups or paid customers
• Hands-on AI-assistant or AI-search experimentation experience
• Technical SEO skills including crawling, indexing, internal linking, structured data, and JavaScript rendering
• Content strategy and editorial judgment
• Experience with Google Search Console, GA4, SEO/AEO tools, product analytics, SQL, or data partners
• Experimentation and analytical skills

Responsibilities

• Own the SEO and AEO roadmap for non-brand keywords, topics, and purchase-intent prompts
• Build and improve product, use-case, comparison, and educational pages
• Partner with Engineering to improve crawlability, indexing, site architecture, performance, and crawler access
• Analyze AI answers, citations, and competitor coverage to identify content gaps and earn relevant mentions
• Run content and landing-page experiments to improve sign-up, activation, and paid conversion
• Measure search and AI visibility through traffic and subscriptions
• Use AI and automation for research, content workflows, and analysis while maintaining editorial quality

Benefits

• Comprehensive medical, dental, and vision plans
• 401K with employer match
• Commuter benefits
• Catered lunch multiple days per week
• Dinner stipend for late work
• Grubhub subscription
• Health and wellness perks
• Multiple team offsites per year
• Monthly team events
• Generous PTO policy