Performance Marketing Specialist Mobile
Blockchain.com is a financial services company and crypto finance house founded in 2011. It provides a platform for buying, selling, and trading cryptocurrencies, offering a crypto wallet, an exchange, and institutional services. It also provides key infrastructure for the crypto community, including a Blockchain Explorer and an API for building on Bitcoin. The company serves millions of users worldwide, from individuals to institutions, with the goal of accelerating crypto adoption. Its subsidiary, Blockchain Ventures, is a venture capital fund that supports and invests in distributed ledger technology (DLT) projects.
Projects
About Blockchain.com
Blockchain.com, a crypto finance house established in 2011, pioneered key infrastructure for the bitcoin community with its Blockchain Explorer and an API for building on Bitcoin. The company offers a comprehensive suite of crypto products for both individual and institutional clients. For individuals, it provides a widely used self-custody crypto wallet for buying, selling, swapping, and earning rewards, alongside a high-speed trading exchange with 24/7 support. For institutional clients, the platform offers high-touch solutions like Spot OTC, derivatives, structured products, and margin lending. Blockchain.com also provides extensive blockchain data services, including a public explorer, a powerful data API, and industry-leading charts. Its subsidiary, Blockchain Ventures, is a venture capital fund created to support and invest in distributed ledger technology (DLT) projects that advance the industry and have a positive societal impact, aiming to build an open, fair, and accessible financial system.
Skills
About the Role
You are responsible for owning end to end mobile user acquisition campaigns You will optimize ROAS and scale performance across channels You will be the expert for AppsFlyer ensuring data integrity and accurate attribution You will manage the creative process by briefing design teams and validating ad copy and video scripts You will use AI tools for optimization and you will analyze performance with SQL Looker and Tableau You will monitor mobile ad fraud and implement prevention measures
Requirements
- 5+ years in performance marketing with mobile app growth
- Expert working knowledge of AppsFlyer
- Proven success in ROAS-focused campaign optimization
- Experience managing monthly budgets exceeding USD 300k
- Extensive hands on experience managing Google Meta ASA and TikTok campaigns
- Fluency in professional and technical English
Responsibilities
- Lead the creation optimization and scaling of mobile UA campaigns across Google Meta ASA TikTok and other channels
- Maximize ROAS and achieve efficient mobile user acquisition targets
- Serve as the expert user for AppsFlyer ensuring data integrity and accurate attribution
- Manage the creative process by briefing design teams and generating and validating effective ad copy and video scripts
- Utilize AI tools for copy creation campaign optimization and performance analysis
- Develop understanding of mobile ad fraud and implement prevention tools
- Self serve data via SQL Looker Tableau to reduce dependency on data teams
Benefits
- Equity
- In office London four days per week
- Remote work up to 20 days per year
- ClassPass
- Unlimited vacation
- Apple equipment
- Flexible work culture