Partner Marketing Manager

Skills

About the Role

You will turn business-development relationships into effective marketing activations. You will manage partner and prospect relationships handed over by BD, stay informed about the deal pipeline, and bring relevant context into campaign and content decisions. You will support events through promotion, assets, partner coordination, and follow-up. You will secure co-marketing commitments, coordinate shared promotions and announcements, and ensure campaign details are delivered on time. You will lead go-to-market execution for assigned launches, coordinating internal teams and partners from planning through delivery. You will also create and improve BD-to-marketing handoffs, partner activation playbooks, event checklists, and launch runbooks.

Requirements

• Understand business-development processes in web2 and web3
• Execute campaigns, coordinate events, and drive go-to-market plans independently
• Have experience with agentic marketing and AI-optimised marketing processes

Responsibilities

• Manage partner and prospect relationships handed over by business development
• Track the business-development pipeline and brief marketing on upcoming partner moments
• Bring marketing opportunities to business development and deal context to campaign and content decisions
• Maintain current relationship status, commitments, and next steps
• Support business-development events with promotion, assets, partner coordination, and follow-up
• Secure and follow up on co-marketing amplification, cross-posts, shared announcements, and reciprocal promotion
• Coordinate campaign assets, dates, partner activations, and commitments
• Own go-to-market execution for specific launches from planning through delivery
• Coordinate launch execution across teams and partners
• Build and improve BD-to-marketing handoff workflows, partner activation playbooks, event checklists, and launch runbooks

Benefits

• Remote-first work
• Mostly asynchronous work
• Autonomy and ownership