Associate or Analyst Product and Segment Marketing Investment Products and Advisory Bancassurance Group Marketing and Communications
DBS Bank Ltd is a Singapore-based bank providing personal, SME, corporate, institutional, wealth management, financial markets, and digital banking services. Its clients include consumers, small and medium-sized businesses, corporations, and institutional customers.
About DBS Bank Ltd
DBS Bank Ltd provides banking products and services including accounts, cards, insurance, loans, investments, digital banking, payments, trade finance, foreign exchange, commodities, investment solutions, and derivatives clearing. Through its SME business, it supports businesses with financing, cash-flow management, online banking through DBS IDEAL, sustainability programmes, and business-growth initiatives. The bank serves personal customers, SMEs, corporate and institutional clients, and wealth-management customers across its regional markets.
Skills
About the Role
You will develop and execute integrated marketing campaigns for investment products advisory services and bancassurance. You will manage advertising and promotion budgets procurement processes agencies marketing platforms campaign production media placements digital content events vendors and localized marketing materials. You will also provide marketing support for product launches and business objectives while using social listening and analytics to identify actionable insights.
Requirements
- University degree in Business Marketing Public Relations or Communications
- 3 to 5 years of marketing experience
- Experience in integrated campaign management and digital or social channels
- Experience planning and executing integrated campaigns
- Understanding of above-the-line and below-the-line marketing
- Knowledge of social media app marketing digital marketing and analytics
- Project management and presentation skills
- Analytical and problem-solving skills
- Attention to detail and accuracy
- Fluency in written and spoken English and Cantonese
- Banking financial services credit cards or consumer banking experience is preferred
Responsibilities
- Develop and execute integrated marketing strategies and campaigns
- Manage and reconcile advertising and promotion budgets
- Create purchase orders process invoices and obtain contract approvals
- Monitor brand health product sentiment and competitor activity using Sprinklr
- Manage creative media and digital agencies
- Operate Marketing OMT and Marketing Workbench platforms
- Coordinate Agentic AI workflows and system training
- Support end-to-end marketing campaign production
- Coordinate video production and shooting
- Adapt campaign materials for localized formats and touchpoints
- Execute media placements across marketing channels
- Develop digital and social content
- Support internal and external marketing branding and event activities
- Manage vendors on-site execution collaterals and communication materials
- Act as the marketing focal point for bancassurance and investment products and advisory
- Deliver daily marketing activities aligned with product launches and business targets