Paid Search & SEM
Cognition is an applied AI company that operates Devin, an autonomous software-engineering agent.
Funding history
About Cognition
Cognition builds AI agents and models for software engineering. Its flagship product, Devin, can plan, write, test, and ship code in a customer’s existing codebase and tools.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will own paid search end to end for Devin's self-serve funnel across Google, Bing, Performance Max and retargeting. You will build accounts with sound keyword strategy and bidding, set up conversion tracking including offline conversions, test landing pages with the web team, report on cost per signup, payback and incrementality, and connect with SEO and lifecycle.
Requirements
- Experience running paid search at a software or consumer company
- Analytical fluency with ad platforms, GA4 and BigQuery
- Hands-on preference over managing an agency
- Conversion-focused thinking
Responsibilities
- Build paid search accounts with keyword strategy, bidding, structure and audiences
- Set up conversion tracking including offline conversions
- Test landing pages with the web team
- Report weekly cost per signup, payback and incrementality
- Work with SEO, lifecycle and web teams to improve the full funnel