Paid Media Analyst
Takenos helps Latin American freelancers receive international payments by providing digital wallets for instant access to funds in cash or crypto.
Projects
About Takenos
Takenos helps freelancers and cross-border workers in Latin America receive international payments from platforms like Upwork, YouTube, and Twitch by providing digital wallet services. With it, you can create foreign currency accounts, withdraw funds instantly in local currency, and use USDT for transactions. Takenos reduces intermediary fees and enables access to global financial systems for remote workers.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will manage and optimize paid advertising campaigns across platforms. You will monitor performance metrics, analyze results, recommend budget allocations, create reports and dashboards, and run A/B tests. You will collaborate on improving campaign acquisition, conversion, and efficiency.
Requirements
- Demonstrated experience in the fintech industry
- Practical experience setting up and managing Meta Ads and Google Ads campaigns
- Attention to detail in tracking codes, platform specifications, and budget pacing
- Ability to proactively identify potential campaign issues and propose technical solutions
Responsibilities
- Manage and optimize paid advertising campaigns
- Monitor campaign metrics
- Analyze results and recommend optimization and budget allocation
- Create campaign performance reports and dashboards
- Conduct A/B tests of audiences, creative assets, messages, and campaigns
- Improve campaign acquisition, conversion, and efficiency with Marketing and Creative teams
Benefits
- Stock options