Offline Media Buyer
ElevenLabsVisit ElevenLabs website
ElevenLabs is an active AI research and product company offering generative-audio, creative, conversational-agent, and developer platforms.
London, United Kingdom
Funding history
About ElevenLabs
ElevenLabs builds AI products for speech, transcription, voice cloning, dubbing, music, sound effects, and conversational agents. Its current platforms are ElevenCreative for content creation, ElevenAgents for voice and chat agents, and ElevenAPI for developer access to AI audio models.
Skills
About the Role
You will own and scale offline acquisition channels, building and optimizing campaigns across CTV, podcasts, OOH, direct mail and emerging channels. You will work with creative, product and data science to drive measurable impact and connect offline efforts to online funnels.
Requirements
- Experience planning and executing campaigns across offline channels such as CTV, podcasts, OOH or direct mail
- Thinks in terms of incrementality, lift and full-funnel impact
- Comfortable building new channels from scratch
- Strong analytical skills with imperfect data
- Effective collaboration with creative, data and product teams
- Clear communication
Responsibilities
- Develop and execute offline marketing strategies across CTV, podcasts, OOH, direct mail and emerging channels
- Own campaign planning, vendor selection, negotiation, budgeting and performance tracking
- Partner with creative teams on channel-specific messaging and assets
- Design and run incrementality experiments
- Build attribution frameworks connecting offline efforts to online conversion and revenue
- Analyze and optimize campaigns on reach, frequency, lift and downstream conversion
- Stay up to date with offline marketing trends and measurement methods
