NUVA Marketing Manager
Animoca Brands is a Hong Kong-founded digital-assets company that builds Web3 and AI products, provides digital-asset services, and manages a portfolio of more than 600 investments.
Funding history
Projects
About Animoca Brands
Animoca Brands Corporation Limited operates across three integrated pillars: building consumer and institutional Web3 businesses, providing digital-asset advisory and infrastructure services, and managing investments across more than 600 companies and digital assets. Its current projects include digital identity, education infrastructure, blockchain gaming, AI agents, and tokenized real-world assets.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will strategize, plan, and execute marketing initiatives to grow the product audience, brand awareness, and protocol engagement. You will track and analyze key engagement metrics to optimize content and campaigns, help create blog and article content, manage community-building initiatives and events, oversee Discord and Telegram vendors, monitor sentiment, operate the NUVA Finance X handle, collaborate on visual assets, and engage with key opinion leaders and protocols.
Requirements
- 5+ years of marketing experience with a proven track record growing Web3 brands
- Deep interest in and strong understanding of Web3, RWA, and DeFi
- Strong portfolio of viral, thought-leading content and effective community engagement
- Strong strategic marketing skills from concept through execution and analysis
- Outstanding written and verbal English communication skills; Cantonese and Mandarin are a plus
- Basic graphic design skills or knowledge are a plus
- Self-motivated and proactive, able to lead projects and deliver on tight deadlines
- Experience liaising with external vendors and coordinating cross-functional teams
- Familiarity with performance analytics tools for social media
- Bachelor’s degree in Marketing, Communications, Business, or a related field preferred but not mandatory
Responsibilities
- Strategize, plan and execute marketing initiatives to grow audience and protocol engagement
- Track and analyze key engagement metrics and optimize content and campaigns
- Support creation and distribution of blog and article content
- Develop marketing materials in coordination with events and marketing teams
- Manage end-to-end community building initiatives and events including Twitter Spaces, podcasts, and in-person events
- Oversee and manage community management vendors for Discord and Telegram
- Monitor mentions across social media and news outlets and address adverse news or negative sentiment
- Establish best practices and high engagement in online communities
- Own day-to-day operations of the NUVA Finance X handle and create posts and threads
- Collaborate with art and design teams to produce videos, animations, graphics, and other visual assets
- Engage with KOLs and other RWA and DeFi protocols on Crypto Twitter to expand reach
Benefits
- Medical allowance
- Life insurance
- Transportation allowance
- Incentives in the Web3 space
- Flat organizational structure
- Opportunities across the Animoca Brands ecosystem
- Multi-cultural workplace
