Marketing Operations Manager

Skills

About the Role

You will partner closely with Marketing Operations leadership to bring the vision for Marketo to life, playing a key role in how lifecycle, lead scoring, routing, and campaign frameworks are built, maintained, and optimized. You'll work closely with campaign stakeholders to support program builds, troubleshoot issues, and uphold best practices across execution. You will help support the ownership and operational execution of the Marketo instance, translating strategy into scalable, high-performing systems and processes. This position offers the opportunity to influence how marketing automation scales within a growing organization while remaining deeply embedded in day-to-day operations. You'll play a critical role in ensuring Marketo is not only well-managed, but continuously evolving to support business growth. Your success in this role requires a balance of technical expertise, operational excellence, and strong collaboration.

Requirements

• 5-10 years of experience in marketing operations or marketing automation
• Strong hands-on experience with Marketo, including campaign builds, lifecycle processing, and system management
• Experience supporting lead scoring, routing, and lifecycle frameworks
• Familiarity with CRM systems (Salesforce strongly preferred) and marketing-to-sales processes
• Familiarity with MAP (Marketo strongly preferred)
• Familiarity with core marketing systems: Demand Base, Asana, Qualified, Mobly, Swoogo preferred
• Ability to troubleshoot technical issues and manage system integrations

Responsibilities

• Partner with Marketing Operations leadership to support the overall ownership and evolution of the Marketo instance
• Execute the operational vision for Marketo, including lifecycle processing, lead scoring, routing logic, and system workflows
• Build, maintain, and optimize smart campaigns, nurture programs, and operational processes that support scalable marketing execution
• Support and maintain integrations between Marketo and CRM (Salesforce preferred) and other marketing tools
• Monitor and troubleshoot sync issues, ensuring accurate and timely data flow across systems
• Help maintain data integrity within Marketo through ongoing governance, normalization, and system checks
• Support campaign builds across teams, including program setup, list imports, segmentation, and token population
• Partner with stakeholders to ensure campaigns are executed in alignment with best practices and operational standards
• Troubleshoot campaign issues and provide hands-on support to keep programs running smoothly

Benefits

• Performance-based bonus
• Equity
• Generous benefits program