Senior GTM Engineer, Marketing Operations
Webflow is a visual web development and content management platform that lets marketers, designers, developers, and agencies build, launch, and optimize websites without heavy reliance on engineering resources. It serves a broad range of clients from small businesses to large enterprises, including brands like Dropbox, Vanta, and Spin Master.
About Webflow
Webflow provides a visual-first website builder and composable CMS that combines design, content management, and code generation in one platform. Its tools span the full site lifecycle: building sites and design systems from scratch, generating clean production-ready code and reusable components, managing content and CMS collections (including AI-assisted bulk generation), and optimizing sites for conversion, SEO, and AI-driven answer engines (AEO) through native analytics, personalization, and localization features. The platform increasingly incorporates agentic AI to draft copy, generate pages, and run experiments, with integrations such as an MCP server and Cursor for developers. Webflow serves marketers, designers, developers, and agencies, and is trusted by more than 300,000 brands, including enterprise customers like Dropbox, Verifone, Lattice, Orangetheory Fitness, Vanta, Spin Master, and 21.co, as well as agencies like Verndale and Flow Ninja.
Skills
About the Role
You'll help scale the intelligence, automation, and data infrastructure powering Webflow's go-to-market motion, building the systems that make marketing, sales, and partner teams faster, smarter, and more precise. You'll work on high-impact, cross-functional projects and define the infrastructure that lets the company scale revenue programs efficiently. You'll report to the Director of Marketing Automation & Technology and focus initially on the partner and agency ecosystem.
Requirements
- 5+ years of hands-on GTM engineering, marketing operations, or revenue operations experience in a SaaS environment or equivalent relevant experience
- Deep Salesforce & MAP experience with understanding of complex Salesforce object schemas and relational databases
- Proven experience building automations in Clay, n8n, Make, Zapier, or similar workflow automation tools from initial scoping through production deployment
- Deep familiarity with the cost mechanics of automated workflows including Clay credit consumption, LLM API costs, enrichment call volume, and runbook efficiency
- Experience building and consuming API and MCP integrations to connect systems, trigger workflows, and extend GTM tooling capabilities
Responsibilities
- Design, build, and maintain multi-system automation workflows that power data enrichment, automated outreach, lifecycle stage progression, and field intelligence
- Build and maintain predictive scoring models for accounts and people combining product signals, firmographic data, behavioral data, and third-party enrichment
- Own data modeling and integration work to shape, clean, and route account and contact data across SFDC, Marketo, Clay, and Snowflake
- Architect and implement automated outreach, lead lifecycle automation, and field workflow optimizations to improve speed-to-lead and reduce manual handoffs
- Manage and optimize cost and credit efficiency of automated workflows including LLM usage, Clay runs, enrichment calls, and API usage
- Partner with GTM stakeholders across marketing, sales development, partnerships, and revenue operations to translate business problems into scalable technical solutions
- Maintain clear documentation to support adoption and troubleshooting
- Evaluate and implement emerging AI tools and MCP integrations to improve GTM intelligence, automation quality, or team productivity
Benefits
- Equity (RSUs) for every permanent employee
- Comprehensive medical, dental, and vision plans for full-time employees and their dependents, with most premiums covered
- 12 weeks of paid parental leave for all parents and 6+ weeks of additional paid leave for birthing parents
- Inclusive care for family planning, menopause, and midlife transitions
- Flexible vacation, paid holidays, and a sabbatical program
- Access to mental health resources, therapy and coaching
- 401(k) with 100% employer match up to $6,000/year in the U.S.
- Monthly stipends for work and wellness expenses
- Annual WIN bonus program for full-time, permanent, non-commission employees