Marketing Operations Manager
Base is an Ethereum L2 incubated by Coinbase that provides infrastructure for global finance, including trading, stablecoin payments, and AI agent applications.
Maintainer signals as of 8/29/2026
About Base
Base is an Ethereum Layer 2 network built on the OP Stack and incubated by Coinbase, designed to serve as the foundation for global onchain finance. The network provides sub-second, sub-cent transactions supporting trading markets, stablecoin payments, and AI agent infrastructure. Ecosystem products include Basenames for on-chain identity, a native bridge to Ethereum, and Base App for consumer-facing finance. Base has no native token and commits sequencer revenue to Optimism's Retroactive Public Goods Funding.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
Manage end-to-end operational setup and execution of paid campaigns across social, search, display, and programmatic channels. Upload, QA, and launch creative assets; configure campaign structures, targeting, and budgets; monitor delivery and tracking; validate reports; maintain trafficking documentation; and serve as a subject matter expert on ad system mechanics and platform policy updates.
Requirements
- 3–5 years in ad operations, campaign trafficking, or paid media execution.
- Hands-on experience with Meta, Google Ads, LinkedIn, Twitter/X, and/or DSPs.
- Understanding of pacing, delivery, targeting, bids, placements, and conversion tracking.
- Experience reviewing creative against advertising platform and legal/compliance standards.
- Meticulous, process-driven execution under tight deadlines.
- Strong communication and collaboration skills.
- Experience in fintech, crypto, or other highly regulated industries.
- Familiarity with MMPs such as AppsFlyer or Adjust and tag/pixel management.
- SQL or scripting skills for campaign analysis.
- Knowledge of attribution methodologies and performance measurement.
Responsibilities
- Manage end-to-end operational setup and execution of paid campaigns across global channels.
- Upload, QA, and launch creative assets while confirming compliance with internal standards, publisher policies, and legal requirements.
- Partner with compliance teams to review and approve ads before launch.
- Configure and refine campaign structures, targeting, and budgets to meet pacing and performance goals.
- Monitor campaigns and troubleshoot delivery and tracking discrepancies.
- Pull, validate, and share reports with channel managers and leadership.
- Maintain trafficking documentation and operational processes.
- Serve as a subject matter expert on ad system mechanics, platform policy updates, and relevant new features.