Marketing Lead - Americas

Skills

About the Role

High-ownership marketing role working directly with the CMO across strategy and execution for AIVM infrastructure and consumer AI products serving B2B and B2C audiences.

Requirements

• Strong marketing depth across go-to-market, growth, content, social, SEO, and PR
• Creative ability to generate and independently execute ideas, campaigns, and hooks
• Fluency in Web3 and Web2 tech culture
• Deep knowledge of Twitter/X, LinkedIn, TikTok, and YouTube
• Understanding of launch videos, UGC-style content, and short-form video formats
• Daily use of AI tools and experience setting up AI automations
• Understanding of go-to-market motions, ideally developer-led and self-serve funnels
• Experience with or strong appetite for scaling consumer AI products across B2B and B2C
• Bias toward shipping, learning, and iterating

Responsibilities

• Work directly with the CMO across marketing activities and own execution end-to-end
• Plan and publish content across Twitter/X, LinkedIn, TikTok, YouTube, and other channels
• Drive go-to-market execution and launch plans for AIVM and consumer AI products
• Develop creative marketing strategies and campaign concepts
• Design and run growth campaigns from experimentation through measurement and iteration
• Track market trends and turn cultural moments into campaign opportunities
• Produce and direct launch videos, UGC-style content, and short-form video
• Run full-cycle growth across awareness, activation, retention, and referral
• Set up AI automations and AI-native marketing workflows
• Support SEO, PR, growth hacking, and YouTube initiatives

Benefits

• Flexible PTO based on trust and tenure, including holidays
• Fully remote work from anywhere
• Flexible schedule
• Ways to earn through IDO, whitelabel, and employee referrals
• Company-covered software and tools
• Internal promotion priority and growth resources