Marketing Lead - Americas

Skills

About the Role

You will work directly alongside the CMO in a high-ownership role spanning strategy and execution. You will plan and ship social content across Twitter/X, LinkedIn, TikTok, YouTube, and more, drive go-to-market execution for both the AIVM infrastructure company and consumer AI products across B2B and B2C, and design growth campaigns from experiment design through measurement and iteration. You will produce and direct short-form content such as launch videos and UGC-style content, track market trends and turn cultural moments into campaign opportunities, set up AI automations to make the marketing team faster, and support the broader marketing engine across SEO, PR, and growth hacking.

Requirements

• Strong, well-rounded marketing depth across go-to-market, growth, content, social, SEO, and PR
• Creative mind that generates ideas, campaigns, and hooks and executes them independently
• Fluency in both Web3 and Web2 tech culture
• Deep platform knowledge across Twitter/X, LinkedIn, TikTok, and YouTube
• Clear grasp of current content formats and trends including launch videos, UGC-style content, and short-form video
• AI-native with daily use of AI tools and experience setting up AI automations
• Solid understanding of go-to-market motions, ideally including developer-led and self-serve funnels
• Experience with or strong appetite for scaling consumer AI products across B2B and B2C
• Builder's bias toward action: ship, learn, and iterate

Responsibilities

• Work directly with the CMO across the full spread of marketing activities, owning execution end-to-end
• Plan and ship social content across Twitter/X, LinkedIn, TikTok, YouTube, and other channels
• Drive go-to-market execution for AIVM and consumer AI products, turning strategy into sequenced launch and growth plans
• Develop creative marketing strategies and campaign concepts
• Design and run growth campaigns from experiment design through measurement and iteration
• Track market and emerging trends and turn cultural moments into content and campaign opportunities
• Produce and direct short-form content including launch videos, UGC-style content, and platform-native video
• Run full-cycle go-to-market and growth for consumer AI products across B2B and B2C
• Set up AI automations and AI-native workflows for the marketing team
• Support the broader marketing engine across SEO, PR, growth hacking, and YouTube

Benefits

• Flexible PTO system based on trust and tenure, including holidays
• Fully remote work from anywhere
• Flexible schedule matching your most productive hours
• Multiple ways to earn through IDO, whitelabel, and employee referrals
• All software and tools covered by the company
• Internal promotion priority with resources to grow