Marketing Executive

Skills

About the Role

You will develop and execute content and social media strategies to drive awareness, engagement, and adoption of products. You will create both short-form social posts and long-form articles, host Twitter Spaces, webinars, and in-person events, and use metrics to optimize campaigns. You will coordinate content calendars, align with cross-functional stakeholders, and maintain strong community engagement across platforms.

Requirements

• 2-3 years of experience in content marketing and writing
• Proven experience running growth marketing campaigns for technical audiences
• Strong creative and writing skills for micro-content and long-form articles
• Good knowledge of DeFi, Crypto, Blockchain, and Web3 technologies
• Experience organizing and hosting virtual and in-person events
• Ability to adapt quickly and work collaboratively in a startup environment
• Proficiency in engaging target audiences across multiple platforms in real time
• Familiarity with photography, copywriting, design, and basic video editing (Adobe Creative Suite, Canva) is a plus

Responsibilities

• Build and execute campaign strategies to drive product awareness and adoption
• Monitor industry trends and identify new engagement opportunities
• Monitor and report on social media community growth and health
• Develop and coordinate a content calendar across marketing channels
• Write and produce long-form and short-form content and marketing assets
• Host and facilitate Twitter Spaces, webinars, and other virtual events
• Organize, plan, and host in-person events such as seminars and workshops
• Establish and maintain community engagement best practices
• Develop understanding of Web3 consumers and app developers to tailor content
• Monitor KPIs and marketing metrics and use data to optimize strategy

Benefits

• Fully remote