Lifecycle Growth Lead
Skills
About the Role
You will own the relationship between product and users from their first signup through many sessions. You will design and run waitlist nurturing and launch-day activation, build segmentation and behavioral nudge systems, and run A/B tests. You will track cohort retention and LTV, identify drop-off points, and design interventions with product to improve activation and retention.
Requirements
- Experience in lifecycle marketing CRM or growth marketing at a consumer app
- Hands-on experience with marketing automation platforms such as Braze Iterable or Customer.io
- Strong analytical skills with cohort funnel and retention analysis
- Experience designing multi-channel lifecycle programs from scratch
- Comfort with SQL or BI tools for self-serve analysis
- Understanding of behavioral psychology as applied to product engagement
- Experience in fintech gaming or marketplace apps preferred
- Experience in crypto or web3 or waitlist-to-launch conversion preferred
Responsibilities
- Own the waitlist nurturing strategy
- Build segmentation models based on signup source and behavior
- Design and execute launch-day activation sequences
- Instrument and track waitlist health metrics
- Own retention and re-engagement across email push in-app messaging and SMS
- Design lifecycle campaigns tied to key user milestones
- Build and optimize behavioral nudge systems
- Partner with product to identify drop-off points and design interventions
- Run continuous A/B tests on messaging timing channels and sequencing
- Report on cohort retention LTV trends and campaign performance