Lead Marketing Manager
Umbrel builds personal home-cloud servers and umbrelOS, a self-hosting operating system for storing data, running local apps, and operating services such as Bitcoin nodes. Its products are designed for individuals who want local control, privacy, and an easy-to-use home-server experience.
Projects
About Umbrel
Umbrel is a company that sells Umbrel Home and Umbrel Pro home-cloud servers and develops umbrelOS, a browser-accessible operating system for self-hosting. Its platform lets users store files and media locally, run AI models and agents, automate homes, manage networking, and install hundreds of self-hosted apps through the Umbrel App Store. It also supports personal Bitcoin and Lightning Network nodes, enabling users to connect wallets directly to their own infrastructure.
Skills
About the Role
You will run external communications across social channels, create and manage marketing campaigns and paid ads, and stay on top of SEO while identifying new content opportunities. You will coordinate with influencers and reviewers, manage Discord, forum and Reddit communities, produce how-tos, tutorials and guides, write blog posts and press releases, and develop new marketing ideas while leading campaign execution.
Responsibilities
- Run external communications on social channels
- Create marketing campaigns and paid advertising
- Monitor SEO and identify content opportunities
- Coordinate influencer and reviewer partnerships
- Manage community on Discord forum and Reddit
- Create social media content for X (Twitter) including playful and professional posts
- Produce how-tos tutorials and guides
- Write blog posts and press releases
- Develop new marketing ideas and lead campaign execution
